Belfast-based Portview Fit-Out has completed a state-of-the-art brand experience space for tech giant Samsung, in the heart of King’s Cross.
Located within the iconic “kissing point” of the two curved rooftops in the new Coal Drops Yard development (pictured above), Samsung KX is a showcase packed with cutting-edge tech innovations.
The new 20,000 sq ft space boasts several bespoke design features that are the first of their kind, including an architectural lighting frame embedded within the sales floor to create a curved, illuminated arc in the east and west ceilings.
With Portview appointed as the main contractor, the project team consisted of Cheil, which worked with Samsung to conceptualise and deliver Samsung KX, and design studios Brinkworth and KSS.
The space is carefully detailed with premium finishes
An architectural lighting frame embedded within the sales floor to create a curved, illuminated arc in the east and west ceilings
The showcase boasts ample natural light and stunning views overlooking the Coal Drops Yard with floor-to-ceiling glazing spanning the entire facade. Inside, the space is carefully detailed with premium finishes such as porcelain flooring, a custom engineered steel roof, solid oak furniture and aluminium mosaic tiles, to give it a distinct edge that’s reminiscent of a contemporary London loft.
Simon Campbell, managing director of Portview Fit-Out, said: “Samsung KX is unlike any other retail environment we’ve ever worked on. It is a place of discovery, where visitors can immerse themselves in cutting-edge technology and expand their knowledge under one, iconic roof.”
He added: “A project of this size and calibre always presents new challenges. In this case, our most difficult challenge was working around the complex parabolic ceiling. To navigate this, we worked very closely with KSS Design Group to install a height adaptable monolithic system that allowed us to prefabricate troughs to house the electrical and mechanical services within the complex structure.”
Samsung KX also features a crystal acrylic installation from Korean designer Saerom Yoon, representing the brand’s heritage in Seoul. The “Blue Pillar” design purposefully replicates a watercolour painting through his use of carefully selected gradient tones and natural textures to provide a light ambience within the space.
The showcase will host a series of cultural events throughout the year
The space “embodies the community of London”
The showcase will host a series of cultural events throughout the year, from film nights and gaming tournaments on the world’s first 10m-wide Samsung curved screen, to cocktail masterclasses in the connected kitchen.
Free interactive experiences in Samsung KX include:
Digital Cockpit: The world’s first connected driving experience that brings to life the future of automotive through virtual reality. Guests can explore in-car features including a radio controlled by voice and a memory system that alerts the driver when they are distracted or drowsy.
Galaxy Graffiti: Guests can virtually make their mark on the 10m-wide screen across a range of digital London backdrops and share their creations on social media as a memento of their visit.
DJ Galaxy: For the aspiring musicians, this DJ booth experience teaches guests to create, perform and record bespoke beats with the tap of a Samsung smartphone.
AR Message Tree: Guests can leave AR notes under the “kissing point” of the space for others to unfold.
3D ME & Collage Me: Those wanting to push the boundaries of self-expression can create and take away their own free mini 3D figure or even turn a selfie into a personalised collage to share on social media.
In-house cafe: Locals can escape from the office and hot-desk, or get together with friends, over a specialty Origin coffee.
Tanya Weller, director of Samsung Showcase, said: “Samsung KX has been built with local heritage at its heart and this is reflected heavily in the design: from the roof to the floor tiles.
“This is a destination which absolutely embodies the community of London while boasting pioneering design and challenging architectural norms. We want to be a destination of culture and innovation and that starts from the building itself. We’re excited to provide a location for the community that fuels the creativity.”
